A toy squirrel took the guest chair at our live podcast recording. Why his debut interview says a lot about what people engage with.
Neil Martin · Beats, Business & Life
From LinkedIn
Everyone has the same records: what DJ Shadow’s Endtroducing teaches us about AI, originality and standing out
Endtroducing turned 30. It was built from records nobody wanted. Now everyone has the same AI tools, the digging matters more than ever.
The photos I wanted to delete
Five months, a different room and smaller clothes. Why we act on what we feel more than what we know, and how to close the gap.
Two boxes of LEGO, two kinds of business
An old LEGO advert got me thinking. One box gives you the model on the front. The other lets you build something nobody else would.
AI just made good free. Here’s what got expensive.
Eight podcast guests kept landing on the same answer: AI has made good work cheap, and emotional intelligence is now the scarce skill.
AI didn’t take the job. It took the bit that trained people for it.
AI can do the junior work in seconds. The trouble is, the junior work is where people learned judgement in the first place.
Nobody starts a four-hour movie
Nobody wants a four-hour movie, but we will binge four episodes without blinking. Your video content works the same way.
The self-checkout camera nobody watches
The self-checkout camera records everything and nobody watches it back. Most businesses treat their own data the same way.
Nobody buys because they understand you
People don’t buy because they understand you. They buy because they feel understood by you. Most businesses have it backwards.
The friend who wouldn’t let me dodge it
For years I’d put off one small, important job. Then a colleague turned mate refused to take no for an answer, and paid for it himself.
The machines don’t check your follower count
AI tools cite useful, honest answers whatever the size of your audience. I’ve watched this pattern once before, with a blog.
Pi contains your locker combination. So does AI
A scene from Person of Interest about pi made me rethink AI. Everything is in there. The trick is knowing what to ask.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.