Not every guest on the podcast arrives with a book deal and a keynote reel.
Some arrive with a tail.
We were recording the ActionCOACH UK Podcast live at Sky. One of the teams asked if they could grab a photo on stage. I said yes. Next thing I knew, Cyril Squirrel had taken the guest chair, and I was conducting his debut interview on sales.
He was a tough interview. Gave nothing away. Didn't blink once.
I'm told the team's post about it is now one of their best performing of the year.
Which tells you something about what people engage with. Polish has its place. But it was a bit of personality that got people stopping, smiling and sharing. A grown man on a proper stage, interviewing a toy squirrel about sales.
So where's the personality in your marketing? When did you last share something that showed the fun side of you, or of your team?
Thank you to the team for bringing the fun, and congratulations to Cyril's new owner on taking him home. Look after him. He's got a career ahead of him.
