neilmartin.me
Beats, Business & Life
Proud Dad and family man. A lifelong obsession with music. 3 decades in business and technology. Stuff about this thing called life that I’m still figuring out.
Latest
Fresh off the press
The Mistakes Worth Making: Why Playing Safe Stops You Learning
Why playing safe keeps you stuck, the famous story of a very expensive mistake, and a cheap one of my own that taught me a lesson I still use.
Write to One Person: Claude Hopkins on Marketing That Actually Connects
How to stop writing for a crowd and start writing to the one person most likely to want what you sell, with the questions to ask before your next post or email.
Mama Said Knock You Out by LL Cool J: The Record for When You’ve Been Written Off
LL Cool J’s comeback single, the grandmother behind it, the night it went unplugged on MTV, and the record to play when somebody has written you off.
Prepared to Stand Out: Why Being Misunderstood Is No Reason to Stop
How to stop letting other people’s confusion decide what you do, and how to spot the people who’ll take the time to understand you anyway.
Track by TrackA soundtrack for Today
Mama Said Knock You Out by LL Cool J: The Record for When You’ve Been Written Off
LL Cool J’s comeback single, the grandmother behind it, the night it went unplugged on MTV, and the record to play when somebody has written you off.
Previous tracks
Money Mad by London Posse: The Record That Let British Rap Sound British
London Posse’s 1988 12-inch, the BBC Two documentary where I first saw them, and what a record made in their own voices says about doing it your way.
Overcome by Tricky: The Record for Getting Through Hard Things Together
Tricky’s 1995 single, his own remake of Massive Attack’s Karmacoma, and why it’s the record to play when you’ve got something hard to get through with people beside you.
Brand New Start by Paul Weller: The Record That Says It’s Never Too Late
The one new song on Paul Weller’s greatest hits, the Abbey Road single that reached number 16 in 1998, and why it’s the record to play when you need to start the day again.
A Better Tomorrow by Wu-Tang Clan: A Record for When You’ve Done the Work
The 2014 Wu-Tang Clan track with Method Man’s line about ambition, the soul record it samples, and why it’s the one to play once the preparation’s done.
Beats
From the Decks
A lifetime of following music down the rabbit hole. The beats, the lyrics, the samples… but more than anything, how it makes you feel.
Sunday Selector
Sunday Selector: Student Once
Ask me what I was listening to as a student and these are the songs that come out first. Twenty five of them, about an hour and a half, from Audioweb to Dinosaur Jr.
I was at UEA, the University of East Anglia. Nobody ever said it in full. On campus there was the Large Common Room, and nobody called it that either. It was the LCR. On Thursday nights it was the big student club, and the rest of the week it hosted some incredible gigs.
read more…Mama Said Knock You Out by LL Cool J: The Record for When You’ve Been Written Off
LL Cool J’s comeback single, the grandmother behind it, the night it went unplugged on MTV, and the record to play when somebody has written you off.
Money Mad by London Posse: The Record That Let British Rap Sound British
London Posse’s 1988 12-inch, the BBC Two documentary where I first saw them, and what a record made in their own voices says about doing it your way.
Business
Business In Plain English
Some of it’s about tech. Some of it’s about teams. All of it’s about the conversation that changes everything.
Write to One Person: Claude Hopkins on Marketing That Actually Connects
How to stop writing for a crowd and start writing to the one person most likely to want what you sell, with the questions to ask before your next post or email.
Act Where You Are: Wattles and the Two Steps to the Business You Want
A simple way to stop waiting for better conditions: two steps for making decisions as the leader of the business you want, from inside the one you’ve got.
Nobody ever wished for more time in their CRM
Salesforce says the average seller spends just 40% of their time selling. Where AI can take the admin off people who sell.
Life
Everything Else
The stuff off the clock. Good food, fresh threads, and trying to be a bit better than yesterday.
The Mistakes Worth Making: Why Playing Safe Stops You Learning
Why playing safe keeps you stuck, the famous story of a very expensive mistake, and a cheap one of my own that taught me a lesson I still use.
Prepared to Stand Out: Why Being Misunderstood Is No Reason to Stop
How to stop letting other people’s confusion decide what you do, and how to spot the people who’ll take the time to understand you anyway.
Just Turn the TVs Off: Epictetus on Accepting What You Can’t Change
A quick two-question test for when things go off plan, so you know when to find the courage to change something and when to let it be and put your energy into what comes next.
About
Hi, I’m Neil
I got my first turntables in 1987, when I was 12, and I’ve been playing records to people ever since. I’ve been in business for three decades and I wrote a book called Done Beats Perfect. This is where I write it all down.
By day I’m Director of Marketing & Edutainment at ActionCOACH UK.
DJing since 1987Three decades in businessAuthor, Done Beats Perfect
The book
Done Beats Perfect
A short, honest book about putting things off, and how to stop. Paperback, Kindle, or the audiobook read by me.
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