The Heath brothers’ simple recipe for ideas that stick, why your examples are too close to your work, and how to break someone’s pattern.
Neil Martin · Beats, Business & Life
Bookshelf
What In Defense of Food taught me about real food
Michael Pollan’s seven-word answer to what to eat, the simple rules that come with it, and why real food beats the products pretending to be it.
Born to Run is one of the books I blame for 107 miles
How a book about a hidden tribe of runners helped a non-runner reach 107 miles, and what it might show you about your body.
The book that calmed the tidal wave: The Gifts of Imperfection
Why Brené Brown’s guide to letting go of perfectionism pairs so well with done beats perfect, and how to stop hitting snooze.
Why I still recommend Start with Why, with one small change
Simon Sinek’s big idea in plain words, why people buy why you do it, and the one place I think you should start with where instead.
What Man’s Search for Meaning taught me about what I can control
What Viktor Frankl saw in the camps, why the meaning you give things matters more than you think, and the one part you always control.
How Finding Ultra changed the way I see my limits
What Rich Roll’s story can show you about where your limits really are, from a former non-runner still eyeing an Ironman.
How Rakim’s Sweat the Technique took me back to my bedroom decks
Get the story behind your favourite MC’s favourite MC, and what Rakim’s craft teaches anyone who makes things about sweating the detail.
The book that explains the voice in your head: The Chimp Paradox
Why the emotional part of your brain usually wins, what Steve Peters means by your inner chimp, and why commitment matters more than motivation.
Be unapologetically you: what I took from John Lydon’s Rotten
What John Lydon’s Rotten says about standing out by being yourself, and why you’re allowed to change your mind as you grow.
The Story of The Streets and the song I can never finish
How Mike Skinner turned a bedroom in Birmingham into a classic, and why his weaknesses became the thing that made him.
Beastie Boys Book proves they were always more than one party song
See why the Beastie Boys were always more than one party song, and what their book teaches anyone about making things without rigid rules.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.















