TalkTalk was the most visible broadband brand to AI and among the least recommended. Why being findable is no longer enough.
Neil Martin · Beats, Business & Life
AI
The best coworker you know doesn’t need to be asked
Sierra’s AI teammate stays quiet most of the time, then speaks up with a fix. What a good AI colleague looks like for a small team.
You can only save money once
Most businesses use AI to do the same work cheaper. Mintel’s Jason Thomson thinks that’s the least interesting thing it can do.
Your next customer might be a robot
Microsoft’s research says nearly 60% of US shoppers are ready to let an AI agent shop for them. How to be the business an agent picks.
The trick is being lazy
A self-confessed disorganised CEO got her AI to build its own filing system. Why that’s my next step, and what it could mean for you.
Your friend didn’t check your backlinks
When AI recommends a business, it now judges like a friend giving advice. Why your reputation is what gets you recommended.
Don’t use AI to make the ad
Oddbox used AI to work out why an ad flopped, then a human found the fix. A better use of AI for anyone running ads.
The AI conference website went down. I built an app anyway.
The AI conference website went down and bits of the demos wobbled. I vibe coded a prototype app in the room anyway. Done beats perfect.
Everyone has the same records: what DJ Shadow’s Endtroducing teaches us about AI, originality and standing out
Endtroducing turned 30. It was built from records nobody wanted. Now everyone has the same AI tools, the digging matters more than ever.
AI just made good free. Here’s what got expensive.
Eight podcast guests kept landing on the same answer: AI has made good work cheap, and emotional intelligence is now the scarce skill.
AI didn’t take the job. It took the bit that trained people for it.
AI can do the junior work in seconds. The trouble is, the junior work is where people learned judgement in the first place.
The machines don’t check your follower count
AI tools cite useful, honest answers whatever the size of your audience. I’ve watched this pattern once before, with a blog.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.