Why the emotional part of your brain usually wins, what Steve Peters means by your inner chimp, and why commitment matters more than motivation.
Neil Martin · Beats, Business & Life
Psychology
Switch and the jockey who isn’t really in charge
Why change is hard even when you’ve decided, the elephant and the rider in plain English, and how shaping the path makes change easier.
Predictably Irrational and the milk that’s 96% fat-free
Why your customers judge everything by what sits next to it, the milk that’s 96% fat-free, and how context shapes what people choose.
Influence taught me the most useful word in sales: because
The photocopier story from Cialdini’s Influence, why one small word gets people to say yes, and the promise I ask people to make first.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.