An email got under my skin first thing, so a mentor told me to ring five people I hadn’t spoken to in ages. I did.
Neil Martin · Beats, Business & Life
From the archive
Episode 158: Imposter Syndrome
A listener asked us about imposter syndrome, and my answer was that feeling it sometimes is a good sign.
You’ve already sold high-ticket: talking to Jamie Atkinson
Jamie Atkinson asked me for my secret to high-ticket sales. My answer: you’ve already made one, and the real sale happens in your own head.
Episode 157: Be Your Brand (without apology)
Nigel’s office isn’t a green screen, and I reckon your brand is what people say about you when you’re not in the room.
Episode 156: Unconscious Thoughts and Negative Consequences
Nigel was off to the Seychelles for the gig of a lifetime and his head still found things to moan about, which is where this one started.
Episode 155: Negative Self Talk
Nigel’s exercise for catching the voice that has you charging £85 when you meant £100, and why I’d ask that voice for evidence.
Episode 154: A Smaller Version of The Thing That Scares You
Starting with a smaller version of the thing that scares you, and Nigel’s silent fire walk where nobody was allowed to cheer.
Episode 153: Moan-day Morning
Nigel came back from his first trip abroad in ages with a pile of other people’s moans, and I realised Monday’s basically moan day.
Episode 152: Retention is Revenue
Everyone chases new clients. Nigel and I talk about the ones you’ve already got, and why looking after them pays you back.
Episode 151: Losing It
Nigel went for a doctor’s review, got two nurses and a set of scales, and lost his cool in under a nanosecond.
Episode 150: The Thing That’s Got Us Here
Episode 150, and what got us here was turning up every week, starting with two cheap mics plugged into a dictaphone.
Episode 149: How Do You Think I Reacted?
Nigel tells a story against himself about an appointment that went wrong, and I get my water skiing rope out again.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.