A short book with one simple practice and one powerful question that can change how you treat yourself, read five times.
Neil Martin · Beats, Business & Life
Bookshelf
The book that taught me to market the problem: Play Bigger
What category design means in plain English, why marketing the problem beats shouting about your solution, and how to stop being a me too.
Switch and the jockey who isn’t really in charge
Why change is hard even when you’ve decided, the elephant and the rider in plain English, and how shaping the path makes change easier.
The book that taught me no is a complete sentence
Why a yes you don’t mean turns into resentment, and how to say no without a speech so you get your time back for what matters.
Seth Godin’s Purple Cow made me want to be the giraffe
Why fitting in is the riskiest thing a business can do, what Seth Godin means by remarkable, and how to stop competing on price.
Twisting My Melon and the Shaun Ryder you don’t see on telly
Meet the Shaun Ryder behind the TV persona, and see why his story of surviving the Happy Mondays years is worth reading.
What Scar Tissue taught me about putting pen to paper
What Anthony Kiedis’s raw memoir can teach you about recovery, about music and about getting your thoughts onto a page.
High Fidelity is about the man I could have become
Why a novel about a record shop owner made it onto a DJ’s shelf of true stories, and what Rob can teach you about living now.
Cash by Johnny Cash and the luck of staying alive
Why Johnny Cash’s own story beats the film, and what his darkness, hope and stubborn persistence can teach you about your own.
How Black Vinyl White Powder changed the way I hear music
Simon Napier-Bell’s inside story of the British music business, and the idea that will change how you hear every era of pop.
What The ONE Thing taught me about spinning too many plates
Why multitasking is a lie, the paper demo I use to prove it, and the to-do list of one that keeps my day on the thing that matters.
The Alchemist and the treasure that was there all along
A short fable about chasing a dream across the world, and the question it leaves you with about what you already have right in front of you.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.















