Why comedy is the ultimate market test, what it teaches about reading an audience, and why happiness is expectations exceeded.
Neil Martin · Beats, Business & Life
Bookshelf
Why I still rate Paul Weller: Dancing Through the Fire
How a fan podcast became Paul Weller’s authorised oral history, and what his demos teach you about raw over polished.
Night People is the book every DJ should read
Why Mark Ronson’s Night People is a must for anyone who has ever played records, and what it says about staying present.
Why I still love a good business fable, starting with Pig Wrestling
Spot when you’re wrestling a pig, find the times the problem isn’t happening, and see a stuck problem differently enough to solve it.
Ultra-Processed People will change the way you eat
What ultra-processed food really is, why it’s so hard to stop eating, and how one doctor’s book can quietly change what ends up on your plate.
Why I still reread The Four Agreements almost every year
Four simple promises to make with yourself, why I keep going back to them, and how they take the weight off when people get to you.
What Key Person of Influence taught me about people buying people
Why the people who get the best opportunities aren’t always the best at what they do, and the five steps Daniel Priestley uses to change that.
Upstream and the tap on the shoulder you shouldn’t ignore
Learn to spot the tap on the shoulder before the punch in the face, and fix problems at the cause so you stop dealing with the same ones.
What Craig David’s book taught me about protecting your vibe
A Southampton DJ on Craig David’s What’s Your Vibe?, and how to look after your mindset when people knock you down.
I tell the $2 hot dog story because of Unreasonable Hospitality
The $2 hot dog story, the difference between service and hospitality, and how any business can give people more than they expect.
The Road Less Stupid and the dumb tax we all pay
Learn what the dumb tax is, why fewer dumb things beat more smart ones, and a simple way to think before the big decisions in your business.
Atlas of the Heart and the difference between guilt and shame
Learn the difference between guilt and shame, and why naming your feelings properly makes them so much easier to deal with.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.