A scene from Person of Interest about pi made me rethink AI. Everything is in there. The trick is knowing what to ask.
Neil Martin · Beats, Business & Life
Business
The AI police are coming. But they’re looking in the wrong place.
AI detectors get human writing wrong all the time. The real fingerprints are coming for pictures and sound, and the judge that counts is your reader.
“The same as yesterday”: Rory Sutherland’s basement test
Rory Sutherland shared a dark little thought experiment with me at BizX. It explains why businesses that only follow the data never surprise anyone.
Pick your station before you tap in
You wouldn’t get on the tube without knowing where you’re going. So why do so many businesses start a new quarter without a destination?
A one-hour show is six ten-minute shows
What selling live on home shopping TV taught me about attention, and why your marketing has to work for people who only catch ten minutes.
She chose me because I listened
A client told me why she picked me as her coach. It wasn’t my credentials. It was what I did after I asked a simple question.
Your customers are looking for you. The question is whether they can find you.
Before anyone picks up the phone, they look you up in four or five places. What they find decides whether they call.
The day Kanye ‘discovered’ Paul McCartney
One of the most famous musicians alive, invisible to a whole audience. What Kanye and Paul McCartney teach us about being seen.
One day, or day one?
Four rooms, four groups of business owners, two weeks of planning days. The question that mattered most: what are you still saying you will do one day?
What Tileyard taught me about community, creativity and the kind of rooms people want to belong in
Tileyard in King’s Cross is full of creative people who choose to be there. Here’s what it taught me about building rooms people want to belong in.
Stop selling at hello
Most businesses try to sell before anyone has properly said hello. Marketing earns the conversation. Sales comes after.
Jimmy Carr’s Before & Laughter and the most honest feedback there is
Why comedy is the ultimate market test, what it teaches about reading an audience, and why happiness is expectations exceeded.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.