I love speaking at big events. But the moments people remember happen in small rooms, when someone hears a question they have never been asked.
Neil Martin · Beats, Business & Life
Business
Episode 210: The One Where We Talk AI
Nigel and I got onto AI, and why whatever you put out still has to sound like you, typos and all.
Episode 209: The One With The Thing About Golf
Nigel wanted to talk golf, and it turned into a chat about the short putt at the end of every sale.
Episode 208: Always Always Quality
Nigel was halfway round the world, so we talked quality over quantity and picking clients for where they could go.
Business coaching is like a cup of tea
My tea has a splash of milk. My assistant liked her milk with a splash of tea. Same ingredients, very different cup. Coaching works the same way.
Episode 207: If You Want Change…
Why change starts with you, plus a colleague’s one rule for his team (if you lie, you leave) and Nigel’s chocolate-bar expenses policy.
Episode 204: Guess Who’s Back!
Back after five months, Nigel and I got onto why I’m more impressive when I’m not trying to impress anyone.
Imposter syndrome means you care
For years I have told clients that imposter syndrome is a good thing. It shows you care. Here is why I believe it.
I tell the $2 hot dog story because of Unreasonable Hospitality
The $2 hot dog story, the difference between service and hospitality, and how any business can give people more than they expect.
School trains employees, not business owners
Running a business can feel like an emotional rollercoaster. Part of the reason is that school trained us to be employees.
Black Friday might have cost you more than you made
Deep discounts bring cash in, but they can quietly eat half your margin. Here’s the maths, and a better way to run a special offer.
Episode 203: The One About Looking Back and Connecting Dots
I finally told the story I’d been teasing, and worked out why I’ve spent all these years helping business owners. It goes back to my dad.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.















