Marketing Archives - Page 4 of 11 - Neil Martin

Illustration of a vinyl record, a small music sampler with square pads and a cassette tape laid out in a row on a desk in warm light

Sample, song, mixtape: how a DJ creates content

The day it clicked: I make content the way a DJ makes music. A sample becomes a song, and the songs become a mixtape.

The cover of The Ultimate Sales Machine by Chet Holmes, centred in a thin gold frame on a midnight blue background under the words From my bookshelf, with the line “Implementation, not ideas, is the key to real success.” beneath it

Why I tell everyone about the Dream 100 in The Ultimate Sales Machine

Get the Dream 100 explained plainly: who to put on your list, why it attracts people like them, and how to work it today.

The cover of Expert Secrets by Russell Brunson, centred in a thin gold frame on a midnight blue background under the words From my bookshelf, with the line “The goal with this or any kind of business is not to lead with, ‘How can I sell my product?’ Instead, you want to ask, ‘How can I serve people?’” beneath it

Expert Secrets and why the best story always wins

Business

The one question from Russell Brunson’s Expert Secrets that makes selling feel like helping, and why your story has to beat theirs.

The cover of Start with Why by Simon Sinek, centred in a thin gold frame on a midnight blue background under the words From my bookshelf, with the line “People don’t buy WHAT you do, they buy WHY you do it.” beneath it

Why I still recommend Start with Why, with one small change

Business

Simon Sinek’s big idea in plain words, why people buy why you do it, and the one place I think you should start with where instead.

Illustration of an estate agency counter with rows of house keys hanging on brass hooks and a small wooden ballot box beside them, a single folded slip resting by the slot in soft morning light

Do the property portals have too much control?

Business

Christopher Watkin asked me if the property portals run UK estate agency. My answer was that agents gave them that power, and every pound spent is a vote.

Illustration of an old chrome kitchen tap dripping into a white ceramic sink, a plumber's adjustable wrench and a few loose washers resting on the wooden draining board beside it in soft morning light

Fees follow service: the tenant fee ban chat with Chris Watkin

Business

Two short chats with Christopher Watkin on fees after the tenant fee ban and running landlord events. Explain what you do, and people hire you.

Illustration of a thick old telephone directory with a plain yellow cover lying on a hallway table beside a modern smartphone face down, a potted plant and house keys behind, in soft afternoon light

Letting and estate agents still market like it’s 1998

Business

On the Letting Agent Podcast I asked why agents still communicate like it’s 1998. Remixing content like a song, real road signs, and my ABC of clients.