A fresh take on Sun Tzu’s advice to know the enemy and know yourself, and a simple way to get AI to interview you so you understand your business and its people better.
Neil Martin · Beats, Business & Life
Leadership
Stop Lifting the Weights for Them: Samuel Smiles on Help That Makes Your Team Stronger
Why doing your team’s work for them keeps them weak, and the question that helps you hand a task back so they grow into it.
Work That Fits You: P. T. Barnum’s First Rule and Three Questions to Test It
Three simple who questions to check whether the work you’re doing fits you, built on P. T. Barnum’s first rule for making money and a client who was scared of their own team.
The Two Questions Benjamin Franklin Asked Every Day
Benjamin Franklin started and ended each day with a question about doing good. Why they’re worth borrowing, and why the only person who needs to be proud of you is you.
AI didn’t take the job. It took the bit that trained people for it.
AI can do the junior work in seconds. The trouble is, the junior work is where people learned judgement in the first place.
Everything I know about leadership, I learned behind the decks
I was 15 the first time I emptied a dancefloor. What that taught me about reading the room is still the best leadership lesson I know.
The best leaders are lazy… prove me wrong
If you’re the hardest working person in your business, you’ve built a trap. The best leaders often look lazy from the outside.
Why you might be sabotaging your own estate agency
On Chris Watkin’s sofa in Grantham I talked about the bit of you that quietly undoes good work, and the 10 or 15 minutes a night that helps you catch it.
Estate agents trying to boss it: be the leader instead
On Chris Watkin’s sofa in Grantham I explained why I wince at ‘boss it’, and the toddler test I use to check how we talk to our teams.
Like a boss? Not in my world
I used to want to be the boss. Then I worked out what bosses actually do to people, partly because I’d been on the receiving end.
How to motivate millennials: take the word out of it
Christopher Watkin asked me how estate and letting agents should motivate millennials. My answer started with turning the question back on him.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.















