Running a business can feel like an emotional rollercoaster. Part of the reason is that school trained us to be employees.
Neil Martin · Beats, Business & Life
From LinkedIn
565 books since 2016, and the one-page rule that started it
I quit reading when I left school. Then I changed one tiny rule. Since 2016 I’ve worked my way through 565 books.
Black Friday might have cost you more than you made
Deep discounts bring cash in, but they can quietly eat half your margin. Here’s the maths, and a better way to run a special offer.
Two babies in a maternity ward
Two newborns side by side. Which one will be successful? A thought experiment about the stories we’re told, and the ones we believe.
Remember waiting for your photos to come back?
We used to wait a week to see our photos. Now anyone can publish to millions from their pocket. So why do so many businesses still not do it?
Sample, song, mixtape: how a DJ creates content
The day it clicked: I make content the way a DJ makes music. A sample becomes a song, and the songs become a mixtape.
About 125 people holding my book at the National Space Centre
The moment a room full of surveyors held my book in the air for a selfie, and why the bit I remember most is what happened after.
I looked successful, but I couldn’t feel it
For years I did everything it takes to look successful. I still couldn’t hold on to the feeling. Here’s what changed it for me.
Able: a poem about what I can and can’t control
For National Poetry Day I shared a short poem I’d written called Able. It’s about acceptance, courage and knowing which one you need.
How I became an accidental motivational speaker
My Facebook memories are full of stages, training rooms and event halls. Looking back, I never set out to be a speaker. It crept up on me.
Presentation skills are really conversation skills
A former manager once called my presentation skills exceptional. I’ve learned so much since, and the biggest lesson is that it’s all conversation.
Same Adidas Superstars, two different men
Two photos, about 12 years apart, the same trainers. What changed in between, and why your own story can help someone else.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.















