One of the biggest things I’ve learned in recent years. When I stopped trying so hard to impress people, things started to change.
Neil Martin · Beats, Business & Life
From LinkedIn
I took “nerd” as a compliment
A colleague called me a nerd for loving technology. I took it as a compliment, and here is what the word means to me.
Page 53: never say “we”
A marketing book I first read over 20 years ago has one rule on page 53 that most of us still break every day. Here is the test.
You can’t build the track while you’re driving the train
If you are always on the train, you can not build the track that lets it move forward. Why owners need to step off and start building.
I muted my mic and posted it anyway
I recorded a whole video with my mic on mute. No second take. I posted it anyway, because the message mattered more than the audio.
What Sesame Street could teach your business
One clear lesson, simple frameworks, massive repetition. Sesame Street had a formula, and it is the one your team needs.
The decision I almost made at my son’s age
A chat with my son about a decision I almost made at his age. Why I still wonder what if, and the advice on my coffee cup.
Ten years sober. One day at a time.
Ten years ago, at an event in Florida, a stranger’s few honest words changed my life. This is me, ten years sober.
Good marketing makes you look clever. Great marketing makes the customer feel clever
An AI summary of my masterclass picked out three lines I said. Here they are, and why the middle one matters most.
Drop the corporate BS
Phrases like “here at XYZ agency” put people to sleep. If you would not read your own corporate copy, why would your audience?
A thank you letter from a client’s teenage daughter
The first time a client’s teenage daughter wrote to thank me. It was read out at my morning networking meeting, and I had tears in my eyes.
Results day, my old GCSE certificates and a job that didn’t exist
Results day, a box of my old school certificates, and the business coach job that didn’t exist when I sat my GCSEs.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.