A smoothie photo in a hotel room, a comment from a follower, and a brand that seemed to forget who was buying from it. Why knowing your customers matters.
Neil Martin · Beats, Business & Life
Business
Stuck for something to post? 14 ideas to borrow
The fourteen-day content challenge I gave business owners after a three-day event. Fourteen kinds of post to borrow when the page is blank.
Don’t go live from behind the wheel
People going live on Facebook while driving was turning up in my feed almost daily. Why it’s illegal, dangerous and terrible for your brand.
Record, remix, release: the easy way to make content
Every DJ knows a good record gets remixed. Why the easiest way to make original content is to record what you already do and remix it.
Which social media platform is best for my business?
The question I get asked more than any other about social media. The numbers change every year, but the answer hasn’t: go where your audience already is.
Why every student should be building a personal brand
My son moved into university halls and it took me back to 1993. Why your online footprint now matters more than anything on your CV.
Video advice from the guy behind the camera
His videos had millions of views and you’d never know his face. The video advice I got from the editor on my team, and why it still holds.
How to stay focused in a distracted world
Projects that sat on the back burner for months, finished in one day. The simple timer trick I still use to keep distractions out.
Walking the walk
I started a vlog, then didn’t post for days. Why the things you say you’ll do matter more than the things you say.
What ripples do you create?
Everything we share sends out ripples we’ll never see. Why I care more about why I hit post than how many people see it.
It’s not quality vs quantity
Should you post lots, or post less and make it brilliant? It’s the wrong question. Why quality multiplied by quantity is the sum that matters.
Switch and the jockey who isn’t really in charge
Why change is hard even when you’ve decided, the elephant and the rider in plain English, and how shaping the path makes change easier.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.