Nigel takes apart train the trainer, and I finish on why people only listen once they feel you understand them.
Neil Martin · Beats, Business & Life
Business
Episode 183: Need to Grab Attention
Put your second-best story first, plus what selling blenders on the home shopping channel taught me about holding people’s attention.
Episode 182: Weird and Open to Feedback
Nigel came back with something he called weird, crypto, and a bigger point about writing things off just because we don’t understand them.
Episode 181: How Can You Moan Sitting in Business Class?
Nigel moaned about his business class meal, and we ended up talking about why no feedback is just as bad as bad feedback.
Episode 180: The Power Is In The Pause
Nigel had a brilliant day in Norfolk and a hard one in London, and I came out with a line that became the title.
Episode 178: Nigel is Speechless
Nigel lost his voice, so I did this one on my own and got thinking about who’s in your corner when plans fall over.
Episode 175: Where Are You? (and the when did you last pick up the phone?)
Nigel got offered a Calendly slot seven weeks away, so he just rang the bloke and sorted it in three minutes.
Episode 173: Customer Experience Matters (especially when it sucks)
My holiday got cancelled by the storms and nobody thought to tell me. Nigel and I on why silence loses you customers.
Episode 171: Feedback, Feedforward and Something Even More Important Than That
Nigel’s silent 1,000-person webinar, my client’s video notes, and why a big reaction to a bad coffee probably isn’t about the coffee.
Episode 169: Quit With The Covid Excuses
Nigel couldn’t book a £200 hotel room and I spent 90 minutes on hold, so we’ve had enough of Covid as the excuse.
Episode 162: Scarcity vs Abundance
Nigel went into 2022 deciding he was coming from abundance, and the work turned up. Plus why you shouldn’t chase that Christmas card.
Why I tell everyone about the Dream 100 in The Ultimate Sales Machine
Get the Dream 100 explained plainly: who to put on your list, why it attracts people like them, and how to work it today.
Every week
Get The Mix
One short email a week. One track, one idea, one thing worth your time.
Two minutes to read. Unsubscribe in one click.
Free stuff
Free downloads
Planners and one-page guides to print and scribble on. No email needed.

About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.















