Part three of zoo week is the lions. Nigel on why they’d rather be right than happy, and the cage they build round themselves.
Neil Martin · Beats, Business & Life
Business
Episode 011: People Say We Monkey Around
Part two of zookeeper week covers monkeys, the ideas people who need structure and want applause every time they take the bins out.
Episode 010: Its A Zoo Around Here
Our first listener question came from a jacuzzi in Mexico, and it got Nigel explaining the animals from his book It’s a Zoo Around Here.
Episode 008: Are To Do Lists a BAD Idea?
Nigel writes his four things down before bed, while I run my day off a Kanban board with only one job in progress.
I didn’t need a website. I needed a funnel
A blog that reached a million sets of eyes and still didn’t work as a business. The lesson that changed how I thought about websites.
Episode 002: Psychic Vampires
Nigel on the psychic vampires who drain you, and my way of sorting clients, where C stands for see ya.
The book that taught me to market the problem: Play Bigger
What category design means in plain English, why marketing the problem beats shouting about your solution, and how to stop being a me too.
Every torch is a light at the end of somebody’s tunnel
I asked an audience to wave their phone torches in the air, for three reasons. One was a selfie. The other two have stayed with me.
£25k in 24 hours for Promise Dreams
In 24 hours at Agent Rainmaker Live, a room of letting agents raised over £25k for Promise Dreams. People are awesome.
Different beats better (or cheaper)
If you look like everyone else, all you can compete on is price. Why being a bit better isn’t enough, and how picking your thing gets you noticed.
Schedule time to work on your business
Urgent and important aren’t the same thing. Why the business needs a slot in your diary, and what one day behind a closed door did for us.
You don’t have to post your first video
Every business needs video, but plenty of people hate being on camera. My tip from 2018 still stands: practise where nobody can see.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.