Spot when you’re wrestling a pig, find the times the problem isn’t happening, and see a stuck problem differently enough to solve it.
Neil Martin · Beats, Business & Life
Blog
Ten years sober. One day at a time.
Ten years ago, at an event in Florida, a stranger’s few honest words changed my life. This is me, ten years sober.
Good marketing makes you look clever. Great marketing makes the customer feel clever
An AI summary of my masterclass picked out three lines I said. Here they are, and why the middle one matters most.
Drop the corporate BS
Phrases like “here at XYZ agency” put people to sleep. If you would not read your own corporate copy, why would your audience?
A thank you letter from a client’s teenage daughter
The first time a client’s teenage daughter wrote to thank me. It was read out at my morning networking meeting, and I had tears in my eyes.
Results day, my old GCSE certificates and a job that didn’t exist
Results day, a box of my old school certificates, and the business coach job that didn’t exist when I sat my GCSEs.
Ultra-Processed People will change the way you eat
What ultra-processed food really is, why it’s so hard to stop eating, and how one doctor’s book can quietly change what ends up on your plate.
I don’t have the build to be a jockey
I got my hands on the Gold Cup and found out about a ranking of my own on the same day. Horse racing and networking have a lot in common.
Why I still reread The Four Agreements almost every year
Four simple promises to make with yourself, why I keep going back to them, and how they take the weight off when people get to you.
What Key Person of Influence taught me about people buying people
Why the people who get the best opportunities aren’t always the best at what they do, and the five steps Daniel Priestley uses to change that.
Roadworks, diversions and the goal you nearly gave up on
Cheltenham is full of roadworks. Nobody abandons a car trip at a diversion sign, yet we do it with our goals all the time.
Episode 218: The Power of Saying No
Nigel had said no to more that week than in years, and good things came in anyway. Why your diary is the place to start, and why doing three things average lets everyone down.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.