Blog

Nigel nearly talked himself into speaking in Manchester and Bath on the same day, and I explain what I mean by an expectation hangover.

Nigel’s Spanish villa left him satisfied and never going back, which got us onto the gap between happy customers and loyal ones.

You wouldn’t hold back your best self until the third date, so why do it with clients? Plus Nigel, a CD and cowboy boots.

A company spent millions on values nobody understood. Nigel cut them to four, and I brought back the school that boiled theirs down to four words.

Nigel reckons trusting the people you hire is what separates a phenomenal boss from a bit of a knob. I’ve run teams across the world, so I agree.

Nigel reckons working on your weaknesses just gives you strong weaknesses. Then a projector switches to Sky Sports halfway through my talk.

Nigel set me a quiz about three big brands, and it turned into a chat about how easy you are to buy from.

Nigel takes apart train the trainer, and I finish on why people only listen once they feel you understand them.

Put your second-best story first, plus what selling blenders on the home shopping channel taught me about holding people’s attention.