Why your customers judge everything by what sits next to it, the milk that’s 96% fat-free, and how context shapes what people choose.
Neil Martin · Beats, Business & Life
Blog
Put yourself in the diary
The bath’s run, the book’s open and a timer is set for thirty minutes. Why time for yourself makes you better for everyone else, and how to protect it.
Pad Thai (Raw Vegan Recipe)
A raw vegan Pad Thai with spiralised courgette noodles, carrot, red cabbage, red pepper and bean sprouts, dressed with tamari, lime and sesame oil.
How Would You Spend £31 Million? (Motivational Video)
A motivational video imagining you’re given £86,400 every day to spend before it disappears, as a way of thinking about how you use your time.
Influence taught me the most useful word in sales: because
The photocopier story from Cialdini’s Influence, why one small word gets people to say yes, and the promise I ask people to make first.
Sorry! You Can Still Be A Hero
I missed out on a place in the 2015 London Marathon, but got into the new Southampton Half Marathon instead, the race my dad ran in 1987 that first inspired me.
Become the Kung Fu Master of Your Goals (Lessons from Bruce Lee)
Bruce Lee’s words on goals, willpower and adapting to failure, and how they match the lessons I learned while turning my own health and life around.
100 miles in torrential rain for Maggie’s
A week after running 100 miles on muddy, hilly trails in torrential rain, I was close to £2,000 raised for Maggie’s. Here’s why asking mattered.
Juicing and blending, explained in three minutes on the radio
Melanie Cheeseman gave me three minutes before the news to explain juicing and blending. Here’s what I told her on Radio Winchcombe in July 2014.
Weight Loss: New NHS Plans Offer Outdated Advice
The NHS wants overweight people to lose just 3%, less than 8 pounds for someone my old weight of 18 stone. I explain why that would never have been enough to change my life.
100 Mile Ultra-Marathon for Maggie’s Cancer Caring Centres
I signed up to run 100 miles along the Cotswold Way, with hill climbs equal to Ben Nevis, Scafell Pike and Snowdon combined, in memory of my dad who died of cancer at 50.
What marathon training taught me about big goals
A dark winter morning, a three-hour training run, and a plan stuck on the kitchen wall. What getting ready for my first marathon taught me about chasing anything big.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.