Nigel on the psychic vampires who drain you, and my way of sorting clients, where C stands for see ya.
Neil Martin · Beats, Business & Life
Blog
Beastie Boys Book proves they were always more than one party song
See why the Beastie Boys were always more than one party song, and what their book teaches anyone about making things without rigid rules.
Episode 001: Do we need an intro?
Our very first episode. We skipped the backstory, talked about aiming for 5% more and letting go of last year’s baggage.
I keep going back to Love Yourself Like Your Life Depends On It
A short book with one simple practice and one powerful question that can change how you treat yourself, read five times.
The book that taught me to market the problem: Play Bigger
What category design means in plain English, why marketing the problem beats shouting about your solution, and how to stop being a me too.
Sit down and shut up: the chatterbox who found the stage
Told to sit down and shut up from my first day at school. Now the stage feels like home. Here’s what happened in between.
Every torch is a light at the end of somebody’s tunnel
I asked an audience to wave their phone torches in the air, for three reasons. One was a selfie. The other two have stayed with me.
£25k in 24 hours for Promise Dreams
In 24 hours at Agent Rainmaker Live, a room of letting agents raised over £25k for Promise Dreams. People are awesome.
And then I got sick
In the summer of 2018 I ended up in hospital having tests. Why I shared it, and what getting sick taught a man who wrote about healthy living.
Different beats better (or cheaper)
If you look like everyone else, all you can compete on is price. Why being a bit better isn’t enough, and how picking your thing gets you noticed.
Stop flying into the window
A fly will hit the same window all day. Persistence on the wrong plan only keeps you stuck. Get honest about what you’re doing, then try another way.
Schedule time to work on your business
Urgent and important aren’t the same thing. Why the business needs a slot in your diary, and what one day behind a closed door did for us.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.