Nobody wants a four-hour movie, but we will binge four episodes without blinking. Your video content works the same way.
Neil Martin · Beats, Business & Life
Video
My first YouTube video was a blender
April 2014: my first YouTube video, starring a blender. No face, no confidence, just an upload. What the reps built.
You don’t have to post your first video
Every business needs video, but plenty of people hate being on camera. My tip from 2018 still stands: practise where nobody can see.
Don’t go live from behind the wheel
People going live on Facebook while driving was turning up in my feed almost daily. Why it’s illegal, dangerous and terrible for your brand.
Video advice from the guy behind the camera
His videos had millions of views and you’d never know his face. The video advice I got from the editor on my team, and why it still holds.
Every week
Get The Mix
One short email a week. One track, one idea, one thing worth your time.
Two minutes to read. Unsubscribe in one click.
Free stuff
Free downloads
Planners and one-page guides to print and scribble on. No email needed.
About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.