What A Message to Garcia still teaches about reliability, why I put trust before liking, and how giving trust builds a team you can hand things to.
Neil Martin · Beats, Business & Life
Trust
The best ad of the year cost one box
Oddbox watched other brands get roasted for AI ads, then made its best ad with a customer’s phone. Why real still wins.
What wouldn’t you hand to AI?
Ecologi tested AI avatar outreach and stopped before 50 sends. Why deciding what you won’t do with AI is a brand decision.
Judge First, Then Trust Fully: Seneca on Letting People In
Seneca said take your time deciding who gets in, then trust them fully. Why I think trust is a clean sheet of white paper, what eight hours at a mentor’s house taught me, and why the friends I trust most mostly listen.
Commission Breath: Would You Say Your Marketing Face to Face?
Hopkins said advertising is salesmanship. A coach called the problem commission breath. A face to face test you can run on any post or web page.
Show People Your Scars, Once They’ve Healed
Being honest about your flaws builds more trust than polish ever will, as long as you share the stories you’ve already made peace with.
“You’re just like you are on stage”
People keep telling me I’m just like I am on stage. Why that surprises them, and the one rule I keep about what I say in public.
Every week
Get The Mix
One short email a week. One track, one idea, one thing worth your time.
Two minutes to read. Unsubscribe in one click.
Free stuff
Free downloads
Planners and one-page guides to print and scribble on. No email needed.
About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.