An old LEGO advert got me thinking. One box gives you the model on the front. The other lets you build something nobody else would.
Neil Martin · Beats, Business & Life
Systems
The best leaders are lazy… prove me wrong
If you’re the hardest working person in your business, you’ve built a trap. The best leaders often look lazy from the outside.
He turned down £1m. Three months later he was gone.
My dad turned down over £1m for his business. Three months later he died and it was worth nothing. Build something that survives you.
What Sesame Street could teach your business
One clear lesson, simple frameworks, massive repetition. Sesame Street had a formula, and it is the one your team needs.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.







