AI made ads cheap to produce, so Mother Root found its real constraint further upstream. Find your bottleneck before adding AI.
Neil Martin · Beats, Business & Life
Strategy
You can only save money once
Most businesses use AI to do the same work cheaper. Mintel’s Jason Thomson thinks that’s the least interesting thing it can do.
Two boxes of LEGO, two kinds of business
An old LEGO advert got me thinking. One box gives you the model on the front. The other lets you build something nobody else would.
The book that taught me to market the problem: Play Bigger
What category design means in plain English, why marketing the problem beats shouting about your solution, and how to stop being a me too.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.