Rory Sutherland shared a dark little thought experiment with me at BizX. It explains why businesses that only follow the data never surprise anyone.
Neil Martin · Beats, Business & Life
Rory Sutherland
The dangerous obsession with marketing tactics
I asked Rory Sutherland, Drayton Bird, Daniel Priestley and Andy Bounds what still matters in marketing. None of them started with tactics.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.