Lessons from my 2019 summit on surprising customers, and on asking for proper money once you’ve solved their actual problem.
Neil Martin · Beats, Business & Life
Pricing
Black Friday might have cost you more than you made
Deep discounts bring cash in, but they can quietly eat half your margin. Here’s the maths, and a better way to run a special offer.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.