If I can’t help you make money, I don’t deserve yours. Why selling is serving, the loved-one lens for sales conversations, and why you should be proud of your price.
Neil Martin · Beats, Business & Life
Pricing
Do More Than They Asked For and the Money Tends to Follow
Lessons from my 2019 summit on surprising customers, and on asking for proper money once you’ve solved their actual problem.
Black Friday might have cost you more than you made
Deep discounts bring cash in, but they can quietly eat half your margin. Here’s the maths, and a better way to run a special offer.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.