Letting Agent Podcast Archives - Neil Martin

Illustration of a wooden crate of vinyl records on a kitchen table, one record pulled halfway out, with a bunch of house keys and a plain mobile phone resting beside it in soft morning light

What estate agents can learn from DJs, with Chris Watkin

On Chris Watkin’s sofa I explained why I make content the way I DJ. Find the sample, remix it, watch who dances, and start with a rough demo.

Illustration of an empty festival field at sunrise with bunting between wooden poles, a small open marquee and a trestle table of crates full of fresh fruit and vegetables

Small consistent actions and the three Cs, with Chris Watkin

Business

On Chris Watkin’s WatkinSofa I talked culture, conversation and consistency, and how a juicing workshop for 25 people got me onto Jamie Oliver’s Big Feastival.

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Why you might be sabotaging your own estate agency

Business

On Chris Watkin’s sofa in Grantham I talked about the bit of you that quietly undoes good work, and the 10 or 15 minutes a night that helps you catch it.

Illustration of a blank wooden property sale board on a post in the front garden of a terraced house at dusk, golden autumn leaves piled around its base and lit windows behind

How estate agents can prepare for a tougher housing market

Business

On Christopher Watkin’s sofa in June 2022 I said agents had had their summer. My advice was to market like it was already winter.

Illustration of a small wooden push-along baby walker with bright painted blocks, resting on a soft rug beside a low coffee table in a sunny living room, as if a toddler has just let go

Estate agents trying to boss it: be the leader instead

Business

On Chris Watkin’s sofa in Grantham I explained why I wince at ‘boss it’, and the toddler test I use to check how we talk to our teams.

Illustration of a red horseshoe magnet on a wooden office desk, a neat cluster of house keys drawn tight to one end while other loose keys lie scattered and pushed away across the desk

Magnetic marketing and the other end of the magnet

Business

On Christopher Watkin’s Letting Agent Podcast I asked what the other end of a magnet does. Why good marketing pushes the wrong clients away as clearly as it pulls the right ones in.

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Look after your existing clients before chasing new ones

Business

On Chris Watkin’s Letting Agent Podcast I asked when you last phoned a client when it wasn’t bad news. Why keeping people beats chasing new ones.

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Done beats perfect for estate agents, with Chris Watkin

Business

Chris Watkin asked how Done Beats Perfect helps estate agents. My answer started with why perfection is the lowest standard of all.

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Build the life first: how to make business owners happier

Business

Christopher Watkin asked me how to make business owners happier. My answer started with their life, then the business that gives them that life.

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How to motivate millennials: take the word out of it

Business

Christopher Watkin asked me how estate and letting agents should motivate millennials. My answer started with turning the question back on him.

Illustration of an estate agency counter with rows of house keys hanging on brass hooks and a small wooden ballot box beside them, a single folded slip resting by the slot in soft morning light

Do the property portals have too much control?

Business

Christopher Watkin asked me if the property portals run UK estate agency. My answer was that agents gave them that power, and every pound spent is a vote.