Guest appearance Archives - Neil Martin - Beats, Business and Life

Neil Martin smiling at a microphone during an interview, with a copy of Think and Grow Rich on the shelf behind him

Your marketing isn’t about you: my chat with James Vincent

James Vincent opened our podcast chat by asking if MrBeast is a good marketer. Where that took us, and the word that quietly gives most marketing away.

Illustration of a small theatre stage with red velvet curtains drawn partly open to reveal a clean classroom blackboard on an easel under a warm spotlight, empty seats in front

Edutainment in coaching starts with a rap album

Business

On ClickFunnels Radio, Chris Cameron asked me about edutainment. My answer started with a Boogie Down Productions record and ended at Cheltenham races.

Illustration of a wooden crate of vinyl records on a kitchen table, one record pulled halfway out, with a bunch of house keys and a plain mobile phone resting beside it in soft morning light

What estate agents can learn from DJs, with Chris Watkin

Beats

On Chris Watkin’s sofa I explained why I make content the way I DJ. Find the sample, remix it, watch who dances, and start with a rough demo.

Illustration of an empty festival field at sunrise with bunting between wooden poles, a small open marquee and a trestle table of crates full of fresh fruit and vegetables

Small consistent actions and the three Cs, with Chris Watkin

Business

On Chris Watkin’s WatkinSofa I talked culture, conversation and consistency, and how a juicing workshop for 25 people got me onto Jamie Oliver’s Big Feastival.

Illustration of an old round cream and brass thermostat on a hallway wall turned down low, a scarf on a coat hook beside it and a radiator glowing softly below

Why you might be sabotaging your own estate agency

Business

On Chris Watkin’s sofa in Grantham I talked about the bit of you that quietly undoes good work, and the 10 or 15 minutes a night that helps you catch it.

Illustration of a blank wooden property sale board on a post in the front garden of a terraced house at dusk, golden autumn leaves piled around its base and lit windows behind

How estate agents can prepare for a tougher housing market

Business

On Christopher Watkin’s sofa in June 2022 I said agents had had their summer. My advice was to market like it was already winter.

Illustration of a small wooden push-along baby walker with bright painted blocks, resting on a soft rug beside a low coffee table in a sunny living room, as if a toddler has just let go

Estate agents trying to boss it: be the leader instead

Business

On Chris Watkin’s sofa in Grantham I explained why I wince at ‘boss it’, and the toddler test I use to check how we talk to our teams.

Illustration of a red horseshoe magnet on a wooden office desk, a neat cluster of house keys drawn tight to one end while other loose keys lie scattered and pushed away across the desk

Magnetic marketing and the other end of the magnet

Business

On Christopher Watkin’s Letting Agent Podcast I asked what the other end of a magnet does. Why good marketing pushes the wrong clients away as clearly as it pulls the right ones in.