On Chris Watkin’s sofa in Grantham I talked about the bit of you that quietly undoes good work, and the 10 or 15 minutes a night that helps you catch it.
Neil Martin · Beats, Business & Life
From the archive
How estate agents can prepare for a tougher housing market
On Christopher Watkin’s sofa in June 2022 I said agents had had their summer. My advice was to market like it was already winter.
Episode 199: Your Competition Is Doing This
Nearly 200 episodes in, Nigel and I get onto Disney queues and why letting the wrong clients go makes room for better ones.
Estate agents trying to boss it: be the leader instead
On Chris Watkin’s sofa in Grantham I explained why I wince at ‘boss it’, and the toddler test I use to check how we talk to our teams.
Episode 198: Why Did You Start in the First Place?
Nigel on strong weaknesses, and a runner called Ken who tapped me on the shoulder during my first marathon.
Episode 197: Did You Miss Us?
We missed a week for the first time ever, so we talked about quitting the right things and finding a sprint finish for the year.
Magnetic marketing and the other end of the magnet
On Christopher Watkin’s Letting Agent Podcast I asked what the other end of a magnet does. Why good marketing pushes the wrong clients away as clearly as it pulls the right ones in.
Look after your existing clients before chasing new ones
On Chris Watkin’s Letting Agent Podcast I asked when you last phoned a client when it wasn’t bad news. Why keeping people beats chasing new ones.
Episode 196: The One Where We Don’t Know Which Episode We Are On
Nigel thought it was episode 195 and I thought 196. Then we got onto selling on trust and actually doing something after an event.
Done beats perfect for estate agents, with Chris Watkin
Chris Watkin asked how Done Beats Perfect helps estate agents. My answer started with why perfection is the lowest standard of all.
Episode 195: Cinemas, Innovation and Me Too Stuff
Nigel’s cinema voucher got us onto why copying the business down the road gets you nowhere, and what a bowl of M&Ms tells you.
Episode 194: Should We Quit?
Nigel says sometimes you should quit, then declares live on air he’ll never do another after-dinner speech. I dared you to book him anyway.
Every week
Get The Mix
One short email a week. One track, one idea, one thing worth your time.
Two minutes to read. Unsubscribe in one click.
Free stuff
Free downloads
Planners and one-page guides to print and scribble on. No email needed.
About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.