Market narrow. Serve wide. If your ideal customers can’t say who you’re for in one sentence, they don’t call.
Neil Martin · Beats, Business & Life
From LinkedIn
The AI police are coming. But they’re looking in the wrong place.
AI detectors get human writing wrong all the time. The real fingerprints are coming for pictures and sound, and the judge that counts is your reader.
“The same as yesterday”: Rory Sutherland’s basement test
Rory Sutherland shared a dark little thought experiment with me at BizX. It explains why businesses that only follow the data never surprise anyone.
Pick your station before you tap in
You wouldn’t get on the tube without knowing where you’re going. So why do so many businesses start a new quarter without a destination?
I sat on a boat and looked at the water
I switched off completely for a week. No emails, no Slack, no quick checks. Nothing fell apart. Can you do the same?
A one-hour show is six ten-minute shows
What selling live on home shopping TV taught me about attention, and why your marketing has to work for people who only catch ten minutes.
She chose me because I listened
A client told me why she picked me as her coach. It wasn’t my credentials. It was what I did after I asked a simple question.
Your customers are looking for you. The question is whether they can find you.
Before anyone picks up the phone, they look you up in four or five places. What they find decides whether they call.
The day Kanye ‘discovered’ Paul McCartney
One of the most famous musicians alive, invisible to a whole audience. What Kanye and Paul McCartney teach us about being seen.
Everything I know about leadership, I learned behind the decks
I was 15 the first time I emptied a dancefloor. What that taught me about reading the room is still the best leadership lesson I know.
One day, or day one?
Four rooms, four groups of business owners, two weeks of planning days. The question that mattered most: what are you still saying you will do one day?
What Tileyard taught me about community, creativity and the kind of rooms people want to belong in
Tileyard in King’s Cross is full of creative people who choose to be there. Here’s what it taught me about building rooms people want to belong in.
Every week
Get The Mix
One short email a week. One track, one idea, one thing worth your time.
Two minutes to read. Unsubscribe in one click.
Free stuff
Free downloads
Planners and one-page guides to print and scribble on. No email needed.
About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.