Content Archives - Neil Martin - Beats, Business and Life

The machines don’t check your follower count

AI tools cite useful, honest answers whatever the size of your audience. I’ve watched this pattern once before, with a blog.

April 2014: my first YouTube video, starring a blender. No face, no confidence, just an upload. What the reps built.

On Christmas Eve 2018 I wrote a theme tune for a brand new podcast. Why the little extra is worth the effort.

On Chris Watkin’s sofa I explained why I make content the way I DJ. Find the sample, remix it, watch who dances, and start with a rough demo.

The day it clicked: I make content the way a DJ makes music. A sample becomes a song, and the songs become a mixtape.

Speaking at Ben Allsop’s events, I found out I’d already created a ripple in his life years earlier. You never know who your content reaches.

The fourteen-day content challenge I gave business owners after a three-day event. Fourteen kinds of post to borrow when the page is blank.

Every DJ knows a good record gets remixed. Why the easiest way to make original content is to record what you already do and remix it.

I started a vlog, then didn’t post for days. Why the things you say you’ll do matter more than the things you say.

Everything we share sends out ripples we’ll never see. Why I care more about why I hit post than how many people see it.

Should you post lots, or post less and make it brilliant? It’s the wrong question. Why quality multiplied by quantity is the sum that matters.