Why your customers judge everything by what sits next to it, the milk that’s 96% fat-free, and how context shapes what people choose.
Neil Martin · Beats, Business & Life
Bookshelf
Influence taught me the most useful word in sales: because
The photocopier story from Cialdini’s Influence, why one small word gets people to say yes, and the promise I ask people to make first.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.