A scene from Person of Interest about pi made me rethink AI. Everything is in there. The trick is knowing what to ask.
Neil Martin · Beats, Business & Life
AI
The AI police are coming. But they’re looking in the wrong place.
AI detectors get human writing wrong all the time. The real fingerprints are coming for pictures and sound, and the judge that counts is your reader.
Your customers are looking for you. The question is whether they can find you.
Before anyone picks up the phone, they look you up in four or five places. What they find decides whether they call.
How to be remarkably human in an AI-dominated world
When anyone can publish polished content in seconds, the advantage goes to the people who still sound like people.
Are you using AI to get better or to be lazy?
AI can make you sharper, or it can do your thinking for you. Here’s where I draw the line, and a question about where you draw yours.
Good marketing makes you look clever. Great marketing makes the customer feel clever
An AI summary of my masterclass picked out three lines I said. Here they are, and why the middle one matters most.
Words are like weapons
One joke at a business dinner in 1991 sank a jewellery empire. Why your words carry more weight than you think, and why they need to sound like you.
Conversational marketing isn’t new
In 2018 everyone was excited about conversational marketing and chatbots. My take then, and now: the conversation was never new. Only the way we have it.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.