Salesforce says the average seller spends just 40% of their time selling. Where AI can take the admin off people who sell.
Neil Martin · Beats, Business & Life
AI
AI already knows who’s asking
Before an AI reads the question, it knows a lot about the person asking. Why that makes earned reputation worth more than keywords.
It doesn’t work. Yet.
Mintel’s AI projects failed again and again, until one day they didn’t. Why an AI idea that flopped last year deserves a second go.
Campaign for something
A washing brand told people to wash less and became the most recommended in its category. What constant posting gets wrong.
Would you like me to rephrase this further?
Customers are writing to businesses with ChatGPT, sometimes without reading what it wrote. What Marshmallow learned from the flood.
Sort the boring plumbing first
Before AI agents can help, everyone needs the same data and the same definitions. Rig’s Toby Mather on the unglamorous bit that matters most.
Ask your AI what it learned
Beth Ayers rewrites her AI’s drafts, then asks why hers is different. One habit that teaches AI to sound like you.
Most AI search advice is nonsense
llms.txt files, self-made best-of lists and hidden AI prompts. What the research says about three popular ways to game AI search.
The best ad of the year cost one box
Oddbox watched other brands get roasted for AI ads, then made its best ad with a customer’s phone. Why real still wins.
The brief was the bottleneck
AI made ads cheap to produce, so Mother Root found its real constraint further upstream. Find your bottleneck before adding AI.
What wouldn’t you hand to AI?
Ecologi tested AI avatar outreach and stopped before 50 sends. Why deciding what you won’t do with AI is a brand decision.
Want 100% automation? Delete your phone number
Marshmallow’s AI agent handles most of its chats. Why the team stopped chasing the automation rate and measured what matters.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.