When AI recommends a business, it now judges like a friend giving advice. Why your reputation is what gets you recommended.
Neil Martin · Beats, Business & Life
AI
Don’t use AI to make the ad
Oddbox used AI to work out why an ad flopped, then a human found the fix. A better use of AI for anyone running ads.
The AI conference website went down. I built an app anyway.
The AI conference website went down and bits of the demos wobbled. I vibe coded a prototype app in the room anyway. Done beats perfect.
Everyone has the same records: what DJ Shadow’s Endtroducing teaches us about AI, originality and standing out
Endtroducing turned 30. It was built from records nobody wanted. Now everyone has the same AI tools, the digging matters more than ever.
AI just made good free. Here’s what got expensive.
Eight podcast guests kept landing on the same answer: AI has made good work cheap, and emotional intelligence is now the scarce skill.
AI didn’t take the job. It took the bit that trained people for it.
AI can do the junior work in seconds. The trouble is, the junior work is where people learned judgement in the first place.
The machines don’t check your follower count
AI tools cite useful, honest answers whatever the size of your audience. I’ve watched this pattern once before, with a blog.
Pi contains your locker combination. So does AI
A scene from Person of Interest about pi made me rethink AI. Everything is in there. The trick is knowing what to ask.
The AI police are coming. But they’re looking in the wrong place.
AI detectors get human writing wrong all the time. The real fingerprints are coming for pictures and sound, and the judge that counts is your reader.
Your customers are looking for you. The question is whether they can find you.
Before anyone picks up the phone, they look you up in four or five places. What they find decides whether they call.
How to be remarkably human in an AI-dominated world
When anyone can publish polished content in seconds, the advantage goes to the people who still sound like people.
Are you using AI to get better or to be lazy?
AI can make you sharper, or it can do your thinking for you. Here’s where I draw the line, and a question about where you draw yours.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.