AI made ads cheap to produce, so Mother Root found its real constraint further upstream. Find your bottleneck before adding AI.
Neil Martin · Beats, Business & Life
Advertising
Don’t use AI to make the ad
Oddbox used AI to work out why an ad flopped, then a human found the fix. A better use of AI for anyone running ads.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.