Illustration of an old upright piano in a quiet room with the lid open, worn keys, a metronome on top, blank sheet music on the stand and a well-used stool in golden evening light

Do the verb

Oct 31, 2017 | Life

If you want to be the noun, you have to do the verb first. Want to be a runner? Run. Want to be a DJ? Play records. There's no shortcut.

It's 1987, I'm 12, and I've just got my first pair of decks. They don't match and they're not special, but every night after school I'm in my bedroom with them, getting it wrong over and over until it starts to sound right.

I want to be a DJ. Nobody's going to give me that title. The only way to get it is to play records, a lot of them, badly at first. (The full story of those decks is in Bedroom decks, 1987: where it started.)

Noun and verb

Here's the simplest rule I know. If you want to be the noun, you have to do the verb first.

Want to be a runner? Run. A writer? Write. A pianist has to play the piano, and someone who wants to run a business has to actually run one. If you want to be known for your content, you have to make content. Lots of it.

So many people fall in love with the noun. The title, the label, the picture of themselves once they've made it. They spend ages thinking about being the thing and almost no time doing it.

No shortcut

And there's always someone selling a shortcut. The hack, the secret, the five-minute version. There isn't one. If you want to get good at something, you put in the work, and you keep putting it in.

It's the same reason I still believe the skills that don't go out of date are the ones worth practising. Practice is the verb. The noun turns up later, usually when you've stopped watching for it.

Still doing it

I've been playing records since that bedroom in 1987, and I still practise. Nobody calls me a DJ because I once owned some decks. They call me one because I never stopped using them.

The same goes for everything else I've ever wanted to be called. Runner. Author. Both of those came after the doing, never before. And none of it had to be perfect first. Done beats perfect.

First published October 2017.

Keep reading

Fresh off the press

Illustration of two armchairs angled towards each other in a small shop at dusk, with two steaming mugs of tea on a low table and the glass front door open, letting warm golden light spill out onto the pavement

Marketing starts the conversation

The purpose of marketing is to start a conversation. Why selling too early creates friction, the five jobs marketing really does, and why satisfaction equals experience minus expectation.

Illustration of a line of dominoes on a wooden floor, starting with a tiny one at the front and each one growing larger towards the back

Line up your dominoes

A domino the size of a fingernail can knock over one taller than a man. How I break big goals into small dominoes, and why they go in the diary.

Every week

Get The Mix

One short email a week. Two minutes to read.

01One track
02One idea
03One thing worth your time

Unsubscribe in one click. Your email stays with me.