Why a yes you don’t mean turns into resentment, and how to say no without a speech so you get your time back for what matters.
Neil Martin · Beats, Business & Life
Business
Seth Godin’s Purple Cow made me want to be the giraffe
Why fitting in is the riskiest thing a business can do, what Seth Godin means by remarkable, and how to stop competing on price.
What The ONE Thing taught me about spinning too many plates
Why multitasking is a lie, the paper demo I use to prove it, and the to-do list of one that keeps my day on the thing that matters.
Predictably Irrational and the milk that’s 96% fat-free
Why your customers judge everything by what sits next to it, the milk that’s 96% fat-free, and how context shapes what people choose.
Influence taught me the most useful word in sales: because
The photocopier story from Cialdini’s Influence, why one small word gets people to say yes, and the promise I ask people to make first.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.