Neil Martin · Beats, Business & Life

Business

Episode 202: The One About The Number One Question

I asked Nigel what he gets asked most, and we ended up on Celtic Manor in the dark and a screen that turned into the sport.

The cover of The Road Less Stupid by Keith J. Cunningham, centred in a thin gold frame on a midnight blue background under the words From my bookshelf, with the line “I don’t need to do more smart things. I just need to do fewer dumb things.” beneath it

The Road Less Stupid and the dumb tax we all pay

Business

Learn what the dumb tax is, why fewer dumb things beat more smart ones, and a simple way to think before the big decisions in your business.

Illustration of an empty festival field at sunrise with bunting between wooden poles, a small open marquee and a trestle table of crates full of fresh fruit and vegetables

Small consistent actions and the three Cs, with Chris Watkin

Business

On Chris Watkin’s WatkinSofa I talked culture, conversation and consistency, and how a juicing workshop for 25 people got me onto Jamie Oliver’s Big Feastival.

Illustration of an old round cream and brass thermostat on a hallway wall turned down low, a scarf on a coat hook beside it and a radiator glowing softly below

Why you might be sabotaging your own estate agency

Business

On Chris Watkin’s sofa in Grantham I talked about the bit of you that quietly undoes good work, and the 10 or 15 minutes a night that helps you catch it.

Illustration of a blank wooden property sale board on a post in the front garden of a terraced house at dusk, golden autumn leaves piled around its base and lit windows behind

How estate agents can prepare for a tougher housing market

Business

On Christopher Watkin’s sofa in June 2022 I said agents had had their summer. My advice was to market like it was already winter.

Episode 199: Your Competition Is Doing This

Business

Nearly 200 episodes in, Nigel and I get onto Disney queues and why letting the wrong clients go makes room for better ones.

Illustration of a small wooden push-along baby walker with bright painted blocks, resting on a soft rug beside a low coffee table in a sunny living room, as if a toddler has just let go

Estate agents trying to boss it: be the leader instead

Business

On Chris Watkin’s sofa in Grantham I explained why I wince at ‘boss it’, and the toddler test I use to check how we talk to our teams.

Episode 197: Did You Miss Us?

Business

We missed a week for the first time ever, so we talked about quitting the right things and finding a sprint finish for the year.

Illustration of a red horseshoe magnet on a wooden office desk, a neat cluster of house keys drawn tight to one end while other loose keys lie scattered and pushed away across the desk

Magnetic marketing and the other end of the magnet

Business

On Christopher Watkin’s Letting Agent Podcast I asked what the other end of a magnet does. Why good marketing pushes the wrong clients away as clearly as it pulls the right ones in.