If you are always on the train, you can not build the track that lets it move forward. Why owners need to step off and start building.
Neil Martin · Beats, Business & Life
Business
I muted my mic and posted it anyway
I recorded a whole video with my mic on mute. No second take. I posted it anyway, because the message mattered more than the audio.
What Sesame Street could teach your business
One clear lesson, simple frameworks, massive repetition. Sesame Street had a formula, and it is the one your team needs.
Why I still love a good business fable, starting with Pig Wrestling
Spot when you’re wrestling a pig, find the times the problem isn’t happening, and see a stuck problem differently enough to solve it.
Good marketing makes you look clever. Great marketing makes the customer feel clever
An AI summary of my masterclass picked out three lines I said. Here they are, and why the middle one matters most.
Drop the corporate BS
Phrases like “here at XYZ agency” put people to sleep. If you would not read your own corporate copy, why would your audience?
A thank you letter from a client’s teenage daughter
The first time a client’s teenage daughter wrote to thank me. It was read out at my morning networking meeting, and I had tears in my eyes.
What Key Person of Influence taught me about people buying people
Why the people who get the best opportunities aren’t always the best at what they do, and the five steps Daniel Priestley uses to change that.
Roadworks, diversions and the goal you nearly gave up on
Cheltenham is full of roadworks. Nobody abandons a car trip at a diversion sign, yet we do it with our goals all the time.
Episode 218: The Power of Saying No
Nigel had said no to more that week than in years, and good things came in anyway. Why your diary is the place to start, and why doing three things average lets everyone down.
Episode 215: From Self-Worth to Speaking Out: The One About Authenticity and Support
Nigel came back with an acronym from Jack Canfield and a new rule for fees, matching whatever the caterers are getting paid.
Upstream and the tap on the shoulder you shouldn’t ignore
Learn to spot the tap on the shoulder before the punch in the face, and fix problems at the cause so you stop dealing with the same ones.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.