If you’re the hardest working person in your business, you’ve built a trap. The best leaders often look lazy from the outside.
Neil Martin · Beats, Business & Life
Business
The dangerous obsession with marketing tactics
I asked Rory Sutherland, Drayton Bird, Daniel Priestley and Andy Bounds what still matters in marketing. None of them started with tactics.
How to be remarkably human in an AI-dominated world
When anyone can publish polished content in seconds, the advantage goes to the people who still sound like people.
Your calendar is the real business plan
Your business plan says one thing. Your calendar shows the business you’re actually building.
He turned down £1m. Three months later he was gone.
My dad turned down over £1m for his business. Three months later he died and it was worth nothing. Build something that survives you.
My first YouTube video was a blender
April 2014: my first YouTube video, starring a blender. No face, no confidence, just an upload. What the reps built.
Are you using AI to get better or to be lazy?
AI can make you sharper, or it can do your thinking for you. Here’s where I draw the line, and a question about where you draw yours.
Before you ask for the sale, earn permission
Marketing earns permission. Sales earns commitment. Get the order wrong and everything feels heavier than it needs to.
Lead gen isn’t a one-night stand
Most businesses are brilliant at getting attention and terrible at keeping it. Why your marketing needs a second date, and a third.
Full fat milk is 96% fat free
Full fat milk is only about 4% fat, so it’s 96% fat free. Nobody sells it like that. What milk can teach you about the story you tell.
Page 53: never say “we”
A marketing book I first read over 20 years ago has one rule on page 53 that most of us still break every day. Here is the test.
Edutainment in coaching starts with a rap album
On ClickFunnels Radio, Chris Cameron asked me about edutainment. My answer started with a Boogie Down Productions record and ended at Cheltenham races.
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About
Hi, I’m Neil
DJing since 1987, three decades in business, and the author of Done Beats Perfect. This is where I write it all down.