Business

Nigel wants everyone to give up multitasking, and I share the sign I tell people to stick on their office door.

Nigel got the show’s name wrong in the intro, then we both owned up to the bits of technology we’d been too scared to try.

Nigel and I recorded this one from opposite sides of the Atlantic, and it turns out I’m only on time when I’m abroad.

Nigel reckons you lead people and manage things, because chairs don’t need inspiring. Plus how I decide which clients to let go.

Week four of FOCUS is U for unload and unfollow, and Nigel tells me on air my book deadline won’t happen.

Nigel said communication, I said conversation, and the difference came down to listening. Plus his zoo animals going rogue.

The O in FOCUS is organisation, and Nigel has a mouldy bread test for whether the people around you are helping or dragging you down.

Nigel wins a client back with a simple congratulations, and I explain why you shouldn’t put the same show on every channel.

I got nerdy about what it costs to win a customer, and why a £3.50 bag of chocolate monkeys can keep one.

Nigel and I look back at how this podcast started on a dictaphone, then get onto A players and keeping the clients you’ve got.

Nigel once ended a talk by telling a room of registrars to drink, steal, swear and lie. Then he explained himself.

Nigel promised a scheduling fix in 12 minutes, then told us about the auction where people bid more than double his fee.